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Teacher Shen
(Mainland)
Vice president of COAHR (
Previous posts: Marketing
manager of a Bus Manufacturing Co. Ltd., senior market research and marketing consultant
at Beijing New Huaxin Consulting Limited, management consulting and research experience
in the automobile field for more than six years, the main advisory areas: trade
research, market access, product / market strategies, channel planning, processes
and organizational renewal of marketing systems.
Selection of the consulting
projects:
- Research on the market
access of a well-known brand car
- Proposals for the access
of a luxury brand car to Chinese automobile financial market
- The overall marketing plan
for a luxury brand car in 2005
- The competing environmental
assessment and evaluation of competitive models for the introduction of an auto
SUV
- The national network of
distribution and development planning for a leading auto company and the establishment
of the criteria to select dealers
- Advice for the transformation
of the products and market positioning of a leading commercial vehicle brand
- channel management programs
of a leading commercial vehicle brand
- Advice for management system
of parts after the sales of a leading commercial vehicle brand
-market competition research
for a professional automobile insurance company at home and the development of marketing
programs
- The program of the direction
of the Chinese auto parts market at the association of the domestic and Korean parts
industries,
Major Areas: the research on the automobile
industry, market access, product / market strategies, channel planning, processes
and organizational renewal of marketing systems,
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